Standard Field Systems (SFS), a Punchcard company, is a leading provider of specialized software solutions for law enforcement agencies, with a primary focus on standardized field sobriety tests (SFST) and Advanced Roadside Impaired Driving Enforcement (ARIDE). Our flagship mobile application enables officers to perform SFSTs efficiently, ensuring standardized data collection, accuracy, and ease of use in roadside situations. By integrating cutting-edge technology into law enforcement workflows, we enhance operational efficiency, improve impaired driving assessments, and contribute to overall public safety.
Why this role matters
This is the first dedicated sales role at SFS, making it a critical position for our success. As the Growth Manager, responsible for business development, you will own the go-to-market strategy, generating new business, and expanding our footprint in law enforcement agencies across North America. Your work will directly impact not only sales, but also marketing, branding, and overall growth strategy.
We’ve successfully validated the product with customers, and have secured pilots, as well as paying customers. That being said, the successful candidate will help us go from customer #1 to customer #100.
If you thrive in entrepreneurial environments, love testing and refining sales strategies, and are excited by the challenge of creating something from the ground up, this role is for you.
What we need you to do
Sales & Business Development
- Own the full sales cycle—from lead generation to closing deals—with a strong focus on government procurement and partnerships.
- Identify, prospect, and acquire law enforcement agencies (municipal, provincial, state-level) as customers.
- Leverage existing relationships with law enforcement decision-makers to accelerate adoption and sales cycles.
- Develop and refine sales playbooks, processes, and messaging for scale.
- Build and manage a high-quality sales pipeline, ensuring a steady stream of opportunities.
- Utilize modern sales automation tools (e.g., HubSpot, Apollo.io, Outreach, LinkedIn Sales Navigator) to source, qualify, and nurture leads.
- Navigate the complexities of government procurement processes, including RFPs, pilot programs, and regulatory compliance.
- Collaborate with marketing to optimize lead generation campaigns and educational outreach efforts.
Market Expansion & Relationship Building
- Leverage existing and build new strategic relationships with chiefs of police, state troopers, municipal enforcement agencies, and other key law enforcement stakeholders.
- Expand SFS’s footprint in the U.S. and Canadian markets by building relationships with law enforcement leaders, regulatory bodies, and public safety organizations.
- Identify and build strategic partnerships with government agencies, advocacy groups, and technology partners.
- Represent SFS at industry conferences, trade shows, and law enforcement events.
Process & Infrastructure Development
- Implement and refine sales automation and outreach strategies.
- Set up and manage a scalable CRM and sales stack (e.g., HubSpot, Apollo.io, Seamless.ai, etc.).
- Establish key performance metrics (KPIs) to measure success and continuously improve results.
Brand & Market Positioning
- Act as a key ambassador for Standard Field Systems, representing the company in events, policy forums, and industry collaborations.
- Develop thought leadership content in collaboration with marketing to enhance brand credibility.
- Ensure compliance with law enforcement regulations and industry-specific certifications to position SFS as a trusted vendor.
What you bring to SFS
- Proven experience in B2B or B2G sales, preferably selling SaaS, GovTech, or software to government or law enforcement agencies.
- Existing relationships with law enforcement agencies at municipal, provincial, and state levels—a strong network of contacts in policing or public safety is a major asset.
- Understanding of government procurement cycles, including RFPs, contracts, and public-sector sales.
- Strong understanding of modern sales tools and processes (HubSpot, LinkedIn Sales Navigator, Apollo.io, Outreach, etc.).
- Ability to sell into new markets with limited brand recognition—experience in startup or early-stage sales is a plus.
- Track record of building and executing outbound sales strategies (cold email, LinkedIn outreach, networking at industry events, etc.).
- Familiarity with public safety technology, law enforcement workflows, or legal compliance is a strong asset.
- Highly analytical mindset—comfortable using data to test and refine sales strategies.
- Strong ability to communicate complex ideas in a simple, compelling way.
- Self-starter mindset—able to work independently and take initiative in a fast-paced environment.
Why join SFS?
- Ground-floor opportunity to shape the sales function of a high-growth GovTech company.
- Work with a forward-thinking leadership team that values innovation and experimentation.
- Competitive salary and performance-based incentives.
- Flexible work environment with opportunities for professional growth.
- Be part of a mission-driven company improving public safety and law enforcement efficiency.
We expect this role to have a base salary of $45,000-55,000 plus commissions.
If you’re excited about building a sales function from scratch, leveraging deep relationships in law enforcement, and driving meaningful impact in public safety, we’d love to hear from you.